Watch Generation Like Online
Generation Like Online
- Genres: Documentary
- Release Date: 18/02/2014
- Duration : 54 minutes
- Director: Frank Koughan, Douglas Rushkoff
- Country: United States of America
Overview:
Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.
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